London, ON. August 28, 2023 – Southwestern Ontario’s innovation hub, TechAlliance, announced the launch of their new website and brand identity today. Focused on supercharging our community, TechAlliance provides advice, experiences, and access to capital to launch startups, accelerate scale-ups, partner with enterprises and inspire talent. This new website comes at the time of unprecedented growth for the Canadian innovation ecosystem, especially London, as it ranks as one of the top 10 emerging North American tech market again.
Working with London’s leading web design company, tbk Creative, under the leadership of the Founder and CEO herself, Melissa McInerney brought the vision of showcasing TechAlliance’s deeply embedded values, exceptionally talented team and their unwavering commitment to fostering a vibrant innovation ecosystem, to reality. Designed to serve the community better, the new website will curate personalized customer journeys for entrepreneurs, startups, scaleups, and enterprises to help them find the right resources, experiences, expertise and opportunities to access capital without any hassle. “Our goal was simple: to build a website that reflects the tech talent, growth and leadership exploding from TechAlliance and our community daily. The levelled-up website boasts a bold new brand, modern design and a state-of-the-art job roster—designed to educate and inspire the next generation of tech leaders,” says McInerney.
Building a website and brand identity that truly represents the extraordinary team and our community of world-changing innovators, industry leaders and tech talent pool has been a dream of mine since I started my tenure at TechAlliance. To see that vision come to fruition has been an enthralling experience. This long-awaited revamp of the website and brand identity will further accelerate innovation as curated user experiences will help stakeholders in discovering the right opportunities and experiences. We’re grateful to the tbk Creative team for their dedication and hard work on this project and for bringing our vision to reality. This change will surely bring in a new wave of innovation and prosperity to our ever-growing ecosystem
This website is additionally supported by a revamped brand identity which is reminiscent of the disruptive, innovative and ambitious Southwestern Ontario innovation corridor, where TechAlliance strives to be a thought leader in the industry, driving bold, candid and vulnerable conversations. The identity is a true testament to the organization’s brave leadership and enriching work culture. “With this revamped brand identity, the London community will see a bigger, better and bolder face of TechAlliance. We serve an ecosystem that is highly resilient, dedicated and unafraid of challenges and so, our new brand and communications strategy will be reflective of this commitment,” says Farida Abdelnabi, Manager of Communications at TechAlliance of Southwestern Ontario.