LONDON, ON — 2025.08.27 — FliteHouse, Canada’s leading revenue enablement ecosystem, has announced a strategic partnership with the Manitoba Motor Dealers Association (MMDA) to launch AI-powered agents built exclusively for automotive dealers. This partnership is a direct response to rising demand from dealers across the province looking to combat staffing costs, improve operational efficiency, and modernize their customer experience using AI.
FliteHouse AI Agents function like virtual team members — without the overhead. These custom-built agents handle everything from inbound lead triage and outbound follow-up, to appointment scheduling, CRM updates, and reporting. They also support Service Drive operations, booking, confirming, and following up on service appointments to keep bays full and customers coming back. Unlike generic bots or off-the-shelf tools, these agents are designed to work with a dealer’s existing systems and follow their unique sales playbook.
“Five years ago, dealers were hiring people with an average of 3.2 years of experience. Today, that average is 1.4 years,” said Marty Meadows, Co-Founder and Chief Revenue Officer of FliteHouse. “Turnover is up. Costs are up. And that means training, process, and scalable support have never been more important. Whether a dealer wants a done-for-you solution like our AI Agents, a do-it-with-you approach like our custom playbooks, or a do-it-yourself model with our call coaching platform — FliteHouse has it all under one roof.”
At launch, three flagship agents are being introduced:
- The Triage Agent: A virtual receptionist that can handle inbound calls, answer inventory questions, qualify leads, and direct inquiries to the right place — 24/7.
- The Sales Agent: A fully trained follow-up machine that responds to trade-in, credit, and general leads via call or text, schedules appointments, and keeps CRMs updated in real time.
- The Service Drive Agent: Built to keep your shop humming, this agent books and confirms service appointments, handles no-show follow-up, and delivers a consistent experience for every customer — without any manual lift. All three agents are being developed in Canada and are fully aligned with MMDA member needs. Dealers can expect real-time performance insights, automated follow-ups, and AI-powered conversations that sound natural and professional — all backed by the FliteHouse revenue enablement ecosystem.
All three agents are being developed in Canada and are fully aligned with MMDA member needs. Dealers can expect real-time performance insights, automated follow-ups, and AI-powered conversations that sound natural and professional — all backed by the FliteHouse revenue enablement ecosystem.
To learn more or request early access, visit flitehouse.com/mmda.
About FliteHouse
FliteHouse is the only full-funnel revenue enablement ecosystem. We help automotive dealers grow revenue through AI-powered coaching platforms, custom-built AI agents, and enablement services like sales playbooks, CRM optimization, and performance management. Based in London, Ontario, FliteHouse gives dealers everything they need to elevate revenue under one roof.
About MMDA
The Manitoba Motor Dealers Association (MMDA) is the official voice of franchised new car and truck dealers across Manitoba. MMDA advocates for dealer interests, promotes industry best practices, and connects members with strategic partners that drive business growth.
Media Contact:
Marty Meadows
Co-Founder, CRO
marty@flitehouse.com