Established in 1977, Lubrico is one of Canada’s best-known providers of aftermarket vehicle warranties. Lubrico warranties are available at over 4,000 dealerships across Canada and honoured at over 3,000 authorized repair facilities.
Lubrico Warranty products are now integrated into AutoVerify Spotlight, the Digital Merchandising function in the AutoVerify Digital Retailing Suite. AutoVerify is a one-stop-shop for a dealership’s complete digital retailing needs. The AutoVerify Spotlight, Research, and E-Commerce functions empower dealers to connect with online car shoppers by answering their pre-purchase questions instantly, and providing the ability to build a “ready-to-desk” deal that is based on the car shopper’s verified credit information.
AutoVerify Spotlight was built to help automotive dealers generate more profits from their F&I centres by highlighting available aftermarket protection and warranty products and displaying vehicle value by showcasing awards a vehicle has won, features like SiriusXM availability, new listings, and rebates and incentives available from the OEM. Early adopters of AutoVerify Spotlight have reported how much pressure it removes from the dealership F&I Manager by allowing them to avoid awkward conversations when trying to sell F&I to customers who have already calculated the cost of their vehicle without being introduced to these product options in advance. The product is free for all dealers, regardless of whether they have a paid subscription to any other AutoVerify products.
Studies have shown that 63% of car shoppers are more likely to purchase F&I products if they were introduced earlier in the buying journey. By highlighting Lubrico Warranty products on dealership websites, AutoVerify Spotlight helps drive awareness of the protection and warranty products available for the vehicle the customer is looking at, increasing the likelihood of that customer purchasing these products when the time comes to close the deal.
Henry Hammond, Director of Marketing, Product and Technology at Lubrico Warranty says that “Building win-win relationships with drivers and dealers is the key to our ongoing success. With AutoVerify Spotlight, everybody wins: it empowers drivers with the information they need and enhances the dealer’s ability to connect and convert.”
“We are very excited to be partnering with an industry giant like Lubrico,” explains Marty Meadows, President at AutoVerify. “This partnership will help improve the consumer experience by providing a better education about their warranty options, it will help dealers sell more Lubrico Warranty products, and it will add value to AutoVerify Spotlight.”
According to Robin Steele, Senior Manager of Corporate Partnerships at AutoVerify, “This partnership with Lubrico Warranty demonstrates the value of AutoVerify Spotlight as an innovative solution to the challenge all F&I providers face; less feet in store and fewer opportunities for dealers to talk about value-adding products and services, upfront. With Spotlight, Lubrico Warranty products will now be front-and-center on website VDPs, helping educate consumers and increasing dealership F&I sales.”
AutoVerify Spotlight is free to all dealers. For more information, please visit: https://www.autoverify.com/digital-merchandising