The monthly member spotlight is an opportunity to learn more about a leader at one of our member companies and showcase the work they are doing. This month we spotlight Katrina Fortner, Brand & Communication Consultant with ICONOCLAST. Learn more about ICONOCLAST in our member directory.
Name: Katrina Fortner
Title: Brand & Communication Consultant
ICONOCLAST is a communications firm that offers a range of marketing and PR services, in digital or traditional formats. Our goal is to help you communicate your message or product quickly, creatively and effectively.
What is your role and what is your favourite part of your job?
As the founder of ICONOCLAST, I love telling and sharing the stories of the charities and businesses I work with, and I want to change the way organizations connect with their communities.
These days, standing out from the competition is tough but I think that through powerful storytelling, companies can establish a unique position in their market space.
If you could have coffee with any business leader or industry expert, who would you choose, and why?
The first who comes to mind is someone who sadly passed away in 2007, but is still the one business leader I immediately think of when asked this — it’s The Body Shop founder, Anita Roddick.
I think she was such a remarkable person, utterly dedicated to her causes and to building a better world for everyone (and animal!) which was reflected through her work and philanthropy. Plus when she faced controversy for selling The Body Shop to L’Oréal, I admire that she faced the (understandable) scrutiny head on rather than try to ignore the bad press.
What is the #1 business book/blog/website you would recommend?
I recommend anyone pick up Rising Strong by Brené Brown. While not a typical business book, I think the lessons within are valuable to any work team and not simply personal growth. Plus it was gifted to me by a fellow new entrepreneur, so feels especially appropriate to suggest!
Looking at your company’s future, what are you most enthusiastic about?
Since I’m just hitting the one-year mark of my company’s launch, I still have the jitters about being an entrepreneur. I like to take it day by day, maybe month by month, but prefer to not look too far ahead.
What excites you most about the local tech community?
I love the diversity of tech businesses that call London home!
What causes or community activities is your company involved in?
I serve on the board of directors for Anova, the recently amalgamated Women’s Community House and Sexual Assault Centre of London, and typically spend my volunteer time with animal, feminist or LGBT2Q causes.