Here are the speakers at this event:
Director – Mid-Market Sales, Google Marketing Solutions
In today’s mobile-first world, consumer behavior continues to evolve, affecting path to purchase and ultimately conversion. By understanding the landscape, businesses can get ahead by adjusting their advertising strategies to target consumers where they are spending their time.
Agency Account Strategist, Google Marketing Solutions
In an era when consumers’ paths to purchase often extend beyond one device, cross-device measurement is more important than ever before. Kevin, an AdWords measurement expert at Google, will explain how to create and measure the success of cross-device campaigns and adjust bids to leverage the most successful touch points.