A London technology company is tapping growing interest – and investment – in sporting events across North America to boost its software sales.

EventConnect, based on Talbot Street downtown, has developed software that helps organizations manage nearly every aspect of sports tournaments and events, from booking hotels and venues to registration, scheduling and payments.

Since the pandemic eased, the sports event sector has surged, and EventConnect has seen sales grow more than 30 per cent annually during about three years, said president Eric Vardon.

“The industry is blowing up. There is a lot of equity across the globe investing in youth sports, and we are working with a lot of it,” he said…(Read more).

Published on January 18, 2026
Written by Norman De Bono
Originally published by The London Free Press