Brand promise - the statement you make that identifies what customers should expect for all interactions with your company.

Join us on November 11th as Nick Hall, president and creative director of Hall Associates/Interactive discusses the importance of delivering on your brand promise at each and every customer touchpoint.

The session will include:
- The importance of a clear, concise brand promise in today's competitive business environment.
- Strategies for delivering on your brand promise, including:

• Mapping the customer experience
• Identifying critical touchpoints
• Touchpoint engineering

- Who's doing it right, and who isn't
- Understanding the "moments of truth"

Is your brand promise getting across to your customers? Don't miss this members-only Breakfast Club session on one of business' most important key deliverables.

About Nick Hall:
Nick Hall is president and creative director at Hall Associates and has more than 25 years of creative development experience in advertising, branding and package design. He has created award-winning advertising in everything from financial services to packaged goods, heavy equipment and healthcare. He consistently shows clients the edge of the envelope in concept and design and thrives in a client relationship where results are not just expected but measured.