LONDON, ONTARIO, SEPTEMBER 11, 2009 -- This week, TechAlliance launched a major upgrade to its web presence with the help of a founding TechAlliance member, London’s rtraction.

With an emphasis on one-click access to information, the new www.techalliance.ca has been completely redesigned to better highlight programs and services available to the business community – both for members and for knowledge-based entrepreneurs and companies. TechAlliance supports and accelerates the growth of emerging and established businesses in information technology, the life sciences and advanced manufacturing, to the benefit of the entire regional economy.

“TechAlliance has been a tremendous resource for companies trying to get started here or to grow their businesses,” said rtraction president David Billson, “We are excited to be providing them with new tools to serve our community.”

“rtraction brought an exciting plan to the table, and starting today, the TechAlliance site showcases innovative social media tools so we can better communicate with our stakeholders,” says Katrina Hass, manager of communications for TechAlliance. “We recognize that two-way communication is key in maintaining strong relationships with our members and the community and we couldn’t be more pleased with the new ways we’re reaching out to these audiences through Facebook, Twitter and a new TechAlliance blog.”

-30-

ABOUT TECHALLIANCE: TechAlliance empowers London and Southwestern Ontario’s tech sector by bringing high-impact programs to its members and the technology and business communities through branded initiatives designed to accelerate business growth and entrepreneurialism.

ABOUT RTRACTION: rtraction Canada, Inc is a leading web communication firm in Southwestern Ontario. Founded in 2001, the company specializes in web strategy and marketing solutions for clients in the high-tech, medical and public sectors.


For more information:
David Billson, President
rtraction

T: 519.438.9064 x 5155
F: 519.438.6993
E: david [dot] billsonrtraction [dot] com
www.rtraction.com


Katrina Hass, Communications Manager
TechAlliance

T: 519.858.5082
F: 519.858.5077
E: katrina [dot] hasstechalliance [dot] ca
www.techalliance.ca