Continued intelligence on your industry is crucial to maintaining your start-up’s competitive edge. Using market intelligence as your strategic weapon means knowing which key information sources to tap into and, more crucially, how to evaluate and use the market intelligence that you find to your company’s best advantage. This presentation will explore not only the types of information sources you should be aware of, but also tips for using the information in order to keep your company one step ahead of your competitors.

Join us to learn how you can use market intelligence as your strategic weapon. All businesses welcome to attend however seats are limited so register early.
*Light snacks and refreshments will be served.

About the Speaker

Usha Srinivasan

Director of Market Intelligence, Market Readiness Program, MaRS
Usha Srinivasan and her team of industry specific information specialists provide quality and timely market intelligence to entrepreneurs in Ontario through the Market Readiness Program at MaRS.     
Prior to joining MaRS, she worked at Frost & Sullivan, a leading global market research and consulting company where she published key research papers, consulted for companies of varying sizes and managed a group of analysts to provide quality research.  She has a technical and industry background in water and the environment and building technologies space having worked with global clients such as GE, Siemens, Veolia, American water, IBM, Honeywell and Brita.  She holds a BSc in Microbiology from University of Bristol and a PhD in Environmental Sciences from University of Alberta in Dundee, Scotland.

Did you miss the event? Click here to download a PDF copy of Usha's presentation.(2.74 MB)